Founded in 1989 by Ed Iacobucci, Citrix has been developing like a matrix undergoing lot of transformation over the years. Based in Fort Lauderdale, Florida, Citrix Systems is the global leader in access infrastructure solutions. Nearly 50 million people in more than 120,000 organizations around the world use Citrix every day. Citrix has offices in 22 countries and has more than 6,200 channel and alliance partners in 100 countries. The company’s annual revenues touched $1.134 billion in 2006.

Citrix entered the Indian market in 2000 by acquiring PowerTel Boca, a strategy the company has adopted in other countries as well. Citrix India revamped its channel programme as well as its approach to sales and marketing in 2001. The results were there to see the following year when it came out of the red and posted a profit on the back of 72 percent growth. Today the company has 600 customers in India, and its channel is more in sync with the company targeting the right customers.

Citrix’s products didn’t scale up readily in the past. All that changed starting in 2000 as the company began its march from small to medium and large enterprise accounts. It went after companies with 500 or more networked PCs spread across five or six offices. The MetaFrame XP launched in 200, which helped the companies run any enterprise application across any platform saw the debut of Citrix as middleware for the enterprise.

In 2002, Citrix India chose and appointed new partners and system integrators such as Wipro and TCS. These SIs sell solutions to enterprises that combine Citrix technology with infrastructure, networking and applications. Citrix also worked closely with ERP vendors to make their products available over its platform. In September 2001 the company had 280-300 customers. At Citrix employee training also takes place throughout the year. Citrix conducts several programmes globally, some technology-related and others management-oriented. The head office at Bangalore has marketing, finance, administration and a two-man support centre. Citrix India also has pre-sales, sales, marketing and support offices at Delhi, Mumbai and Chennai.